Writing With Personality
This might be obvious, but it’s worth noting.
If you want your readers to actually READ, then be sure to make your writing as entertaining and personable as possible.
You don’t want your content to make your readers’ eyes glaze while reading it.
Why You Should Always Write An Editor’s Note
Have you ever noticed that every major magazine starts with a message from the editor?
Doing so will allow you add an extra level of personality, as well as bond with your readers.
Even something as simple as a recap of your week/month so far, or a funny story about something that’s happened to you is a great approach to writing an intro.
It’s important to show that you’re a normal person, just like them, by constantly relating to and bonding with your subscribers.
What are are some ways to bond with your readers?
How To Bond With Your Readers
There are plenty of ways you can motivate your readers to participate in your newsletter.
You can create polls or surveys that entice and amuse your readers…
You can create a virtual bulletin board and/or forum and encourage your readers to share their opinions about your articles, reviews, etc.
Like a magazine, you might publish a “letters to the editor” section…
Share some comments or criticisms that your readers have sent in…
(People love to see their own name in print!)
In fact, you could take the sharing of comments even further by regularly featuring a “reader of the day” or “comment of the week”. Just be sure to ask for permission, to avoid any potential conflicts.
Stay Consistent
Once you settle on a date to send out your newsletter, it’s very important to stick with it.
You want to allow your subscribers to be able to expect your newsletter, which will in turn condition more people to open it.
Keeping a consistent publishing schedule will also help keep you focused and organized.
To get an idea of how often you should publish your newsletter, test how your subscribers react to your current schedule and, if possible, track how much your current issues are being read.
You can also take a look at competing newsletters to see what others are doing in the same market.
Abe Cherian
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